Archives for topic: Pharmacy Marketing and Promotions

5 tips to improve patients’ health and your profits

Feature front-end products that support patients’ health goals In brief: The impression your pharmacy makes now can lead to greater revenue later. Position your pharmacy for growth with displays of new front-end products. Train your staff to talk with customers about more than their immediate needs. Cement your reputation as a partner in keeping the…

Don’t let the holidays derail adherence

5 lessons for leveraging med sync to keep patients on schedule In brief: Holidays can throw patients’ schedules off, making it difficult to stay adherent. Med sync ensures patients have the prescriptions they need, when they need them, without last-minute demands on your pharmacy. Preventing fire drills during the holidays Aubrey Pharmacy, in Aubrey, Texas,…

6 essential roles of successful pharmacy owners

Tools and resources to be more effective in every role In brief: As a pharmacist and small business owner, you fill multiple roles daily. These roles include provider, CEO, CFO, HR, marketer and lobbyist. Each role is critical to the health of patients and your business. You can be more effective by leveraging tools, experts…

How to empower your pharmacy technicians

Helping your technicians grow will help your business grow In brief: Behind any successful pharmacists are great pharmacy technicians. Recognize and thank your pharmacy technicians. Look for opportunities to engage your pharmacy technicians and help them grow. By helping your pharmacy technicians grow, you will equip your business to grow. Celebrate your pharmacy technicians American…

A woman’s place is in the pharmacy — as an owner!

Four areas that women pharmacy owners master In brief: There is a long history of women in pharmacy. Today, women earn the majority of pharmacy degrees. Nevertheless, women still own fewer independent pharmacies. Women in Pharmacy — Own It supports female pharmacists on the journey to ownership. Women in pharmacy isn’t new In 1729, two years…

Celebrating you for American Pharmacists Month

The amazing journey and role of pharmacists In brief: Pharmacists play a critical role in America’s communities. Over the past 300 years pharmacists’ roles have evolved. Pharmacists are among the most respected, trusted members of society. During American Pharmacists Month, McKesson celebrates all that you do. Pharmacists’ amazing journey As shown below, since the first…

How to grow your pharmacy’s vaccine business

10 ways to increase your number of immunizations In brief: Only 45% of Americans get a flu shot. The average pharmacy misses out on immunization opportunities. These missed opportunities could add significant pharmacy revenue. Multiple marketing ideas can grow your vaccine business. Leaving money on the table Forty-five percent of American adults get an annual…

Be the go-to store for cold and flu season

Actively market OTC products that ease cold and flu symptoms In brief: When cold and flu season hits, more people visit pharmacies than doctors’ offices. OTC products for cold and flu symptoms are a multibillion-dollar market. Without counseling, patients may not use the best products for their symptoms. Start marketing these OTC products before cold…

Maximize your vaccine program

Expand beyond flu shots to offer immunizations year-round In brief: Most adults are missing recommended immunizations Providing these immunizations is a big opportunity for independent pharmacies Health Mart® helps pharmacies begin and expand vaccine programs The latest vaccine recommendations offer new ways to serve patients Missed immunizations, missed opportunities The benefits of immunizations are well…

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