Archives for topic: Pharmacy Marketing and Promotions

Send yourself to the school nurse’s office

Work with school staff and families to prepare students for school In brief: Many children need to take medications during the school day Schools often lack staffing and expertise in dealing with medications Pharmacists can assist school nurses and staff, families, and children in preparing to safely go back to school Helping school nurses help…

Heat up your front-end sales this summer | 6 tips

6 marketing tips as temperatures rise In brief: Summer offers creative ways to market to existing customers and visitors Experiment with what you sell and how you promote it Don’t just display and sell products like sunscreen; educate on proper use By planning your summer marketing, your pharmacy can sell more than just sunscreen. (And…

8 ways to show support for those with mental illness

Embrace the 1 in 5 adults dealing with mental illness In brief: About 44 million American adults experience mental illness yearly and around 20% of teenagers live with a mental illness.1 The stigma still associated with mental illness can isolate people and hamper getting treatment.2 Consider eight ideas for supporting people dealing with mental health…

Need to spruce up your brand? Here are 4 tips.

Creative, low-cost ways to spruce up your store’s image In brief: Potential customers judge your business by what they see, from the parking lot to your email. First impressions matter greatly. Ensure every customer touch point projects a positive image consistent with your brand. Small investments can greatly improve the perception of your pharmacy brand.…

Build patients’ confidence in your pharmacy’s safety

Remind customers that their safety is your priority In brief: Patients trust independent pharmacists to be honest, accurate and knowledgeable. Reinforce your reputation in daily interactions, showing patients why they can be confident in the safe care your pharmacy provides. As an independent community pharmacist, your reputation is your most important asset. Pharmacists consistently rank…

Stressing heart health for American Heart Month

Help customers take control of their heart health In brief: About 95 million U.S. adults have cholesterol levels that can raise their risk for heart disease and stroke, two of America’s top five causes of death.1 Because there are no symptoms of high cholesterol, patients may not realize they are at risk. Offering in-pharmacy cholesterol…

Your website | Pass the 3-second test

Attract customers by providing essential information on your website In brief: Your pharmacy website needs to make a great first impression in less than 3 seconds. Make your name, phone number, address and hours easy to spot Rely on strong images and limited text. Include a call to action, such as, “Get a flu shot…
Pharmacy tech greeting patients

Expanding pharmacy technician role drives revenue

Train pharmacy techs to have effective conversations with patients
Patient getting vaccination

Pharmacy remedies and resources for additional revenue

3 ways independent pharmacies can act on revenue opportunities

5 reasons to advertise

Maximize your advertising ROI

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