Archives for topic: Pharmacy Marketing and Promotions

The value of a patient with diabetes

Why serving patients with diabetes is good business In brief: The magnitude of the diabetes epidemic in the U.S. is staggering Patients with diabetes spend more than $6,000 per year on average on medications and supplies Patients with diabetes spend far more per year than patients without diabetes A patient with diabetes may be worth…

How Buena Vista Drug fills a community need for diabetes education

Diabetes education helps improve patients’ health and boosts a pharmacy’s bottom line In brief: Many patients need education about managing their diabetes But in many communities, resources to provide diabetes education are lacking Providing diabetes education is an attractive opportunity for pharmacies that can improve patient outcomes and generate increased revenue Fill the diabetes care…

Coach patients with diabetes to reach their goals

Empower patients to engage in self-care In brief: Taking medications properly is one important part of managing diabetes But healthy eating, physical activity and other behaviors are also important A key to managing diabetes is for patients to engage in self-care Pharmacists can coach patients on self-care, leading to better outcomes Helping patients with diabetes…
Male pharmacist interacting with female patient

Make your whole pharmacy the destination for diabetes care

Design your front end to complement diabetes care from behind the counter In brief: A person with diabetes (PWD) is extremely valuable to a pharmacy A person with diabetes can easily spend $100 a month on products such as test strips¹ and can spend $10,000 over 3–4 years Patients with diabetes want a large, dedicated…
Parent Medication Safety

A dozen ways to help parents improve medication safety

Prevent medication errors and accidental overdose at home In brief: Tens of thousands of children experience medication poisoning each year.1 While accidents happen, many are preventable. Your pharmacy can help parents improve medication safety. Medication safety is a serious problem for families with young kids Safe Kids Worldwide states the following facts about medicine safety…
Parent Marketing

Turn Millennial parents into loyal customers

Market to Millennials and build your customer base for the future In brief: Most new parents are Millennials (ages 23 to 38). Millennials have very different shopping habits, meaning you must market to them differently. Millennials are loyal; get them as customers and you will keep them for years. Targeting new parents = targeting Millennials…
Products for Parents

Turn new parents into lifelong customers

Offer products, services and expertise new parents need In brief: New parents are an extremely important, attractive opportunity for independent pharmacies. Build traffic and profits with this group by becoming their go-to pharmacy resource. Provide the unique products, services and expertise new parents need. The result: turn parents and families into loyal, lifetime customers. Becoming…
Opportunity in Parents

Why parents are an important segment for independent pharmacies

Target and serve parents of young patients to grow your business In brief: Households with children are a big opportunity for pharmacies. There are ~74 million children in the U.S. in almost 35 million families. Children take prescriptions, use OTC products and have other needs your pharmacy can meet. The value of families with children…
Flu Marketing

Go beyond flu shots to serve all flu-related needs

Be a full-service flu resource center In brief: Even though many people get flu shots, millions of people still get the flu each year For those getting the flu, be the full-service flu resource in your community Focus your front-end design and marketing outreach on flu prevention and relief Prepare a comprehensive marketing campaign to…

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