Archives for topic: Pharmacy Marketing and Promotions

Your pharmacy can help protect patients from HIV

Get prepped for PrEP In brief: PrEP (pre-exposure prophylaxis) medications help reduce the risk of getting HIV. More than 1 million Americans can benefit from PrEP meds — but most patients don’t get them Many insurance plans and state Medicaid programs cover PrEP Pharmacies can play an important role in helping patients get PrEP A…

Improving patient safety in independent pharmacies

Safe processes can differentiate your pharmacy In brief: Ensuring patient safety is always a top priority for any pharmacy. Leverage resources and assessments to help you identify areas of improvement. Constantly work to improve safety while differentiating in ways that matter to patients. 4 ideas for independent pharmacies 1. Continue to improve the safety you…

Thank your local doctors on National Doctor’s Day

Let doctors know how your pharmacy makes their lives easier In brief: National Doctors’ Day is Monday, March 30, 2020 Recognize and thank doctors in your community Let doctors know all your pharmacy does to make their lives easier National Doctors’ Day National Doctors’ Day is held each year on March 30. It is a…

Protect patients with prediabetes

What your pharmacy can do to prevent diabetes In brief: Diabetes and prediabetes are epidemics affecting 1 in 3 Americans Your pharmacy can help prevent prediabetes from developing into diabetes Learn how a pharmacy in Oklahoma is leading the way in assisting patients with diabetes On Diabetes Alert Day, March 24th, create awareness of how…

Independent pharmacy trends for 2020

The context and opportunities for independent pharmacy In brief: Pharmacy has evolved from filling prescriptions to broadly caring for patients The landscape for independent pharmacy is extremely challenging, which is unlikely to change But there are enormous opportunities to improve outcomes and quality of life and to lower costs Pursuing these opportunities requires creating the…

Turn local prescribers into your best referral source

Partner with providers to take your pharmacy to a new level In brief: Partnering with providers in your community is a key way to grow your business Prescribers may be receptive to hearing from you, since quality measures that pharmacists impact can affect their payment Target your outreach efforts and show your value Build relationships…

Are you ready for a second store?

Know when and how to grow In brief: A growing number of independent pharmacy owners have more than one store Adding locations can bring more revenue and increase efficiency Several factors may signal opportunities to grow by opening another store Ensure you have both the money and staff to add a new pharmacy Bigger can…

Give heart patients some extra support

American Heart Month can highlight your care year round In brief: Heart disease remains the leading killer in the US1 And, about half of adults have one of the top cardiac risk factors Use American Heart Month to call attention to ways your pharmacy helps patients with heart health From improving adherence to promoting healthy…

Mark the new year with fresh marketing

Experiment with new approaches to draw more customers In brief: The marketing that drew new customers in the past could be a dud today The way to improve your marketing is to test and tweak new approaches Tips: support your community, build an email list, hire an expert Get new customers by marketing in new…

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