Archives for topic: Business and Operations

10+ ideas for heart-healthy front-end products

Utilize your front end to promote heart health In brief: February is American Heart Month, making it a perfect time to highlight ways your pharmacy helps patients protect their hearts. Your pharmacy’s front end has products that offer heart-health benefits, from lowering cholesterol to easing stress. Signs and promotions will increase awareness and sales of…

Show appreciation for your customers this Valentine’s Day

Your positive sentiment will lead to more loyalty for your pharmacy In brief: Customers who feel appreciated are more loyal and buy more goods. Showing your appreciation can be cost effective. Small tokens of appreciation and sincere actions can reap big rewards. “How do you feel when someone appreciates you for the effort you make?…

Effective marketing to keep your pharmacy memorable

5 ways to make your pharmacy unforgettable In brief: A mix of marketing methods increases the customers you reach. Frequent advertising ensures customers think about your pharmacy. Form partnerships to stretch your marketing reach. Try new avenues to add customers and sell more. Always be top of mind When residents around Warren County, Pennsylvania need…

Better patient outcomes start with better conversations

7 techniques for better conversations with patients In brief: What you say to patients can improve their adherence and outcomes.1 Asking three questions is far better than lecturing. Plan counseling over time for patients with chronic conditions. Conversations with patients are critical to building relationships and improving outcomes, and they don’t have to be long…

Is your pharmacy front end ready for 2019?

Customers are changing — is your store keeping up? In brief: Review your front end at least twice a year. Keep an eye on customer trends and new products. Make hot products easy to spot. Train your staff on what’s new in your store’s front end. Become a destination for more than pills. Keep the…

10 macro trends affecting pharmacies

What these trends are and how to respond In brief: Long-time macro trends continue to shape independent pharmacies These include consumer-related and industry trends By understanding these trends and their implications, owners can decide how to capitalize on them Shaping the future What are the major forces and drivers affecting independent pharmacies in 2019 and…

Make your own health a priority this holiday season

5 ways to make your personal health a priority In brief: Owning and running a small business can be hard on your health. For your business to thrive it is important to take good care of yourself. Practices to improve your health can also grow your business. The toll of owning a pharmacy The dream…

Treat your employees as well as your patients

Show employees you’re watching out for their health, too In brief: Working in a pharmacy can present additional health challenges for employees. All retail workers experience stress during the holidays. Create a healthier workplace to keep workers productive and happy. Occupational issues A pharmacy isn’t always a healthy place to work. A CDC report about…

5 tips to improve patients’ health and your profits

Feature front-end products that support patients’ health goals In brief: The impression your pharmacy makes now can lead to greater revenue later. Position your pharmacy for growth with displays of new front-end products. Train your staff to talk with customers about more than their immediate needs. Cement your reputation as a partner in keeping the…

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