Archives for topic: Business and Operations

Parent Medication Safety

A dozen ways to help parents improve medication safety

Prevent medication errors and accidental overdose at home In brief: Tens of thousands of children experience medication poisoning each year.1 While accidents happen, many are preventable. Your pharmacy can help parents improve medication safety. Medication safety is a serious problem for families with young kids Safe Kids Worldwide states the following facts about medicine safety…
Parent Marketing

Turn Millennial parents into loyal customers

Market to Millennials and build your customer base for the future In brief: Most new parents are Millennials (ages 23 to 38). Millennials have very different shopping habits, meaning you must market to them differently. Millennials are loyal; get them as customers and you will keep them for years. Targeting new parents = targeting Millennials…
Products for Parents

Turn new parents into lifelong customers

Offer products, services and expertise new parents need In brief: New parents are an extremely important, attractive opportunity for independent pharmacies. Build traffic and profits with this group by becoming their go-to pharmacy resource. Provide the unique products, services and expertise new parents need. The result: turn parents and families into loyal, lifetime customers. Becoming…
Opportunity in Parents

Why parents are an important segment for independent pharmacies

Target and serve parents of young patients to grow your business In brief: Households with children are a big opportunity for pharmacies. There are ~74 million children in the U.S. in almost 35 million families. Children take prescriptions, use OTC products and have other needs your pharmacy can meet. The value of families with children…
Flu Marketing

Go beyond flu shots to serve all flu-related needs

Be a full-service flu resource center In brief: Even though many people get flu shots, millions of people still get the flu each year For those getting the flu, be the full-service flu resource in your community Focus your front-end design and marketing outreach on flu prevention and relief Prepare a comprehensive marketing campaign to…
Flu Targets

Which of your patients most need a flu shot?

Target high-risk populations in your vaccine marketing  In brief: Yearly flu shots are recommended for almost everyone Being vaccinated for the flu is especially important for groups with specific risks Identify at-risk patients to target your pharmacy’s flu vaccine outreach efforts Healthcare experts suggest that almost everyone receive a yearly flu shot. But as a…
Flu Myths

5 myths about flu shots

Bust these five myths about flu shots and grow your business In brief: The CDC recommends a flu shot for almost everyone, but less than 50% of Americans get one Many people believe myths: flu shots don’t work, I don’t need one, or it could make me sick Bust these myths (and others) to keep…

Put flu season prep on your summer calendar

Prepare NOW for immunization success this fall In brief: Flu shots are a big opportunity that most pharmacies aren’t fully capitalizing on A key to immunization success: prepare in advance Preparation includes operations, staffing, marketing and more Start preparing now for flu shot success this fall Winning teams don’t just show up on game day.…
2019 Health Mart Pharmacy Winners

Health Mart awards honor 7 independent pharmacies at McKesson ideaShare

Best practices from 7 award-winning independent pharmacies  In brief: Health Mart® pharmacies are leaders at innovating and serving communities 7 top-performing pharmacies are being honored at McKesson ideaShare 2019 Hear their stories for inspiration and ideas to grow and market your business The best of the best Exceptional customer service, innovative programs and creative marketing…

Ready to start the conversation?

Or call us at 855.458.4678

Our representatives are available Mon–Fri, 7 a.m.–9 p.m. CT.