Archives for topic: Business and Operations

Check your pharmacy’s curb appeal

How to enhance your pharmacy’s curb appeal

Create an inviting store exterior to bring in more customers In brief: Shoppers will turn away if a retail store looks dirty, outdated or uninviting Exterior signs are an important element of your pharmacy marketing Schedule regular cleaning and maintenance for outside the pharmacy Clear clutter from the windows and entrance for an inviting first…
Be the go-to expert for OTC allergy meds

Be the go-to expert for OTC allergy meds

Guide patients to better allergy treatments   In brief: More than 50 million Americans — and many of your customers — suffer from allergies Patients often select the wrong OTC products for allergies Be the go-to expert in your community for OTC allergy products Before allergy season starts, begin marketing prevention and treatment options Constantly…

Use prescriber data to pinpoint your outreach efforts

Make your prescriber outreach efforts POP! In brief: Building relationships with prescribers has big benefits for pharmacies. To engage in prescriber outreach, pharmacies must determine who to target. The Physician Outreach Program (POP) provides detailed data on prescribers. POP data helps you decide who to target, increasing outreach efficiency. Building relationships with local prescribers has…

Overcome your fears of reaching out to prescribers

Tips for getting started and building relationships with physicians and their staff In brief: To start a relationship with prescribers, find common ground. Common ground can be helping non-adherent patients and improving quality metrics. Set up short meetings. Don’t sell. Spark conversations and uncover their challenges. 5 tips for building and sustaining relationships. Outreach is…

How to help prescribers with quality measures

Build stronger partnerships by helping prescribers with MACRA metrics In brief: Prescribers care how they perform on key measures, especially MACRA. The reason: their score impacts their payment. Many prescriber measures are directly related to pharmacy. This means pharmacists can impact a prescriber’s performance and payment. The result: many prescribers are open to partnering with…

Show appreciation for doctors in your community

7 ways to recognize physicians on National Doctors’ Day In brief: National Doctors’ Day is March 30. To help build partnerships with doctors, it is important to show your appreciation for all they do. Show your appreciation through 7 creative marketing ideas. How will you recognize physicians in your community on National Doctors’ Day? National…

Beyond medications: 3 essentials for good heart health

Help patients improve their exercise, diet and sleep habits In brief: Heart health is about more than just taking medications. It requires exercise, eating well and getting enough sleep. Your pharmacy marketing promotions can help patients address these areas and improve their heart health. Maintaining heart health may start with taking the right medications, but…

Do your patients know their 4 essential numbers?

The key health numbers every patient should know In brief: Heart disease is the #1 killer in America. Knowing four key health numbers can help patients understand and reduce their risk. These numbers are: blood pressure, cholesterol, blood sugar and weight. Your pharmacy can provide multiple ways to help patients know their numbers. Heart disease…
10+ ideas for heart-healthy front-end products

10+ ideas for heart-healthy front-end products

Utilize your front end to promote heart health In brief: February is American Heart Month, making it a perfect time to highlight ways your pharmacy helps patients protect their hearts. Your pharmacy’s front end has products that offer heart-health benefits, from lowering cholesterol to easing stress. Signs and promotions will increase awareness and sales of…

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