Archives for topic: Regulations and Legislation

Support mental health through community outreach

Support mental health through community outreach

3 reasons to focus on outreach about mental health and 6 ways to do it  In brief: Most pharmacy outreach focuses on patients’ physical health May is Mental Health Month, which provides an opportunity to focus on mental health There are many creative ways to engage in outreach supporting mental health This unique focus can…
3 reasons to partner with mental health providers

3 reasons to partner with mental health providers

Better care. Greater expertise. More patients and prescriptions.  In brief: Caring for patients’ mental health is a team activity, and pharmacists play a key role Because so many patients are affected by mental illness, it is a big opportunity Pharmacies can benefit by partnering with mental health providers Results include better care, more expertise, and…
Help eliminate the stigma of mental illness

How to help eliminate the stigma of mental illness

Show patients mental illness is common and treatable In brief: Mental health issues are more common than the general public realizes Also common is the continuing stigma about mental health By taking multiple visible actions, your pharmacy can help remove this stigma You can help patients be more comfortable discussing mental health issues, seeking treatment…
What does “tidying up” have to do with your pharmacy?

What does “tidying up” have to do with your pharmacy?

How Marie Kondo’s “tidying up” principles could improve your business In brief: Japanese organizing expert Marie Kondo is currently all the rage Kondo’s KonMari Method is grounded in practical advice for decluttering The principles of tidying up can apply to the successful pharmacy you envision Examine every category in your store to determine what to…
Reinforce your pharmacy’s focus on HEALTH!

Reinforce your pharmacy’s focus on HEALTH!

The benefits of promoting World Health Day In brief: You must constantly reiterate that your pharmacy does far more than fill prescriptions Your pharmacy provides a wide range of important health and wellness services World Health Day — on April 7th — provides an opportunity to highlight how your pharmacy helps improve your community’s health…
Check your pharmacy’s curb appeal

How to enhance your pharmacy’s curb appeal

Create an inviting store exterior to bring in more customers In brief: Shoppers will turn away if a retail store looks dirty, outdated or uninviting Exterior signs are an important element of your pharmacy marketing Schedule regular cleaning and maintenance for outside the pharmacy Clear clutter from the windows and entrance for an inviting first…
Be the go-to expert for OTC allergy meds

Be the go-to expert for OTC allergy meds

Guide patients to better allergy treatments   In brief: More than 50 million Americans — and many of your customers — suffer from allergies Patients often select the wrong OTC products for allergies Be the go-to expert in your community for OTC allergy products Before allergy season starts, begin marketing prevention and treatment options Constantly…

Use prescriber data to pinpoint your outreach efforts

Make your prescriber outreach efforts POP! In brief: Building relationships with prescribers has big benefits for pharmacies. To engage in prescriber outreach, pharmacies must determine who to target. The Physician Outreach Program (POP) provides detailed data on prescribers. POP data helps you decide who to target, increasing outreach efficiency. Building relationships with local prescribers has…

Overcome your fears of reaching out to prescribers

Tips for getting started and building relationships with physicians and their staff In brief: To start a relationship with prescribers, find common ground. Common ground can be helping non-adherent patients and improving quality metrics. Set up short meetings. Don’t sell. Spark conversations and uncover their challenges. 5 tips for building and sustaining relationships. Outreach is…

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