The Secretary of the U.S. Department of Health and Human Services (HHS) Xavier Becerra and the Director for the Centers for Disease Control and Prevention (CDC) Mandy Cohen recently visited the pharmacy to learn more about rural pharmacy needs and operations.
“While the preparation for the visit was very hectic and stressful, the event itself could not have gone any better. We were able to showcase the work we do and the impact we make in our community, as well as discuss with Secretary Becerra the challenges we are facing daily and in the future,” said Scott Harrell, PharmD, staff pharmacist and certified immunizer at Medical Arts Pharmacy.
With several other state and national health officials, as well as administrators from local clinics and hospitals at the event, the Medical Arts Pharmacy team was able to network and discuss their impact on their patients.
“The Secretary and Director loved the ways that we are taking care of our patients with compliance packaging and free delivery,” said Cara Kirby, marketing manager and certified shoe fitter for Medical Arts Pharmacy.
The pharmacy team noticed how the visit created a lot of buzz from customers.
“Not much happens in our little town, so anything of importance that goes on gets talked about for a while,” Harrell said. “Word of mouth has always been our biggest marketing asset, so this event has really helped ramp that up.”
Even before their important visit, the Medical Arts team was creating buzz by utilizing targeted ads on Facebook for their area to highlight some of their key services, like their synchronization program and compliance packaging.
“In the last 30 days, we have appeared in over 25,000 news feeds on Facebook, have had over 200 people follow the link to our website, and 40 phone calls generated from the ads. It has put us on the map and has helped really show people in our community what separates us from other pharmacies in the area,” Harrell said.
Recently, a new visitor to the pharmacy asked the team about their medication packaging program that she had seen in one of their Facebook ads.
“She was the primary caregiver for her parents and was having difficulty keeping track of their medications and pill boxes at home,” Harrell said. “We were able to take care of her parents and enroll them in our packing program, and it took all of the burden and confusion off of her. Not only did we gain new patients, but we made everything happy and simple for them. Without the social media presence, that’s an interaction that would have never occurred and three people left confused and frustrated.”
In addition to maintaining their social media channels and website, Kirby said that the pharmacy also participates in the community by attending health fairs, church events, doing vaccine clinics, etc. so the Medical Arts name and logo are seen often in the community.
“Our employees also wear nice looking Medical Arts apparel and become walking billboards when out in the community,” Kirby said.
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