Smart Retailing Rx Blog

Insight to help you run a better business

During uncertain times, communicate!

When in a crisis, communicate with customers. In brief: Because of COVID-19, many patients are scared, anxious ...

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Opportunity in Parents

Why parents are an important segment for independent pharmacies

Target and serve parents of young patients to grow your business In brief: Households with children are a big opportunity for pharmacies. There are ~74 million children in the U.S. ...
Flu Marketing

Go beyond flu shots to serve all flu-related needs

Be a full-service flu resource center In brief: Even though many people get flu shots, millions of people still get the flu each year For those getting the flu, be ...
Flu Targets

Which of your patients most need a flu shot?

Target high-risk populations in your vaccine marketing  In brief: Yearly flu shots are recommended for almost everyone Being vaccinated for the flu is especially important for groups with specific risks ...
Flu Myths

5 myths about flu shots

Bust these five myths about flu shots and grow your business In brief: The CDC recommends a flu shot for almost everyone, but less than 50% of Americans get one ...

Put flu season prep on your summer calendar

Prepare NOW for immunization success this fall In brief: Flu shots are a big opportunity that most pharmacies aren’t fully capitalizing on A key to immunization success: prepare in advance ...
2019 Health Mart Pharmacy Winners

Health Mart awards honor 7 independent pharmacies at McKesson ideaShare

Best practices from 7 award-winning independent pharmacies  In brief: Health Mart® pharmacies are leaders at innovating and serving communities 7 top-performing pharmacies are being honored at McKesson ideaShare 2019 Hear ...

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