Smart Retailing Rx Blog
Insight to help you run a better business
Mark the new year with fresh marketing
| Pharmacy Marketing and Promotions
Experiment with new approaches to draw more customers In brief: The marketing that drew new customers in ...
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Help Your Customers Navigate Medicare Part D
| Regulations and Legislation
By becoming a Medicare Part D expert and offering Part D reviews, you can help boost customer loyalty and build word of mouth, while serving your community A new autumn ...
Breathe Easy: 8 Tips for Helping Them Quit
| Pharmacy Marketing and Promotions
Smoking-cessation programs tap pharmacists’ expertise — and represent a potentially significant opportunity for more patient engagement and additional revenue. Nearly 44 million Americans were smokers in 2011, according to the ...
Bold Marketing Pays Off for One Independent Pharmacy
| Pharmacy Marketing and Promotions
For Playa Pharmacy, a targeted advertising campaign paid off for months A well-executed marketing blitz can help make a dramatic difference in your pharmacy business. For example, Joe Chehade, owner ...
Learning from Chain Pharmacies
| Business and Operations
Independent pharmacies can learn from the chains — and then focus on differentiation by emphasizing what makes independents unique and special With a little research, it is easy to see ...
The Value of Medicare Reviews
| Business and Operations
Mike Matovich, owner of Columbus Health Mart Pharmacy, discusses how he and his staff became Medicare experts to provide a valuable service for members of his community who are eligible ...
What’s Your Pharmacy Worth?
| Business and Operations
Understand how pharmacies are valued and then take four steps to improve your pharmacy’s value. Even if you don’t anticipate selling anytime soon, wouldn’t it be nice to know — ...
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