Smart Retailing Rx Blog

Pharmacy owner Pamela Marquess, PharmD, discusses the competitive advantages of offering vaccines and immunizations year round and shares tips for implementing and promoting a program in your pharmacy.

“The federal government’s role increases with each passing year,” says John Norton, associate director of public affairs for the National Community Pharmacy Association. “For example, our latest data indicate that ...

Women are an increasingly powerful economic force: they decide where, when and how much to buy. Recognizing this and acting on it represents a great opportunity for community pharmacies. Women ...

In today’s competitive environment, it is unrealistic for a community pharmacy to expect that customers will just flock in after opening the doors. Increasing traffic takes concrete strategies and focused ...

Pharmacies offer better customer service than most other industries. This was a conclusion from the July 2011 issue of Consumer Reports, which ranked pharmacies the third-best industry in terms of ...

“You’ve got to do it.” This is the identical advice offered by two community pharmacies that have made social media — particularly Facebook pages about their pharmacies — an important ...