Smart Retailing Rx Blog
Insight to help you run a better business
Mark the new year with fresh marketing
| Pharmacy Marketing and Promotions
Experiment with new approaches to draw more customers In brief: The marketing that drew new customers in ...
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Turn Millennial parents into loyal customers
| Pharmacy Marketing and Promotions
Market to Millennials and build your customer base for the future In brief: Most new parents are Millennials (ages 23 to 38). Millennials have very different shopping habits, meaning you ...
Turn new parents into lifelong customers
| Business and Operations
Offer products, services and expertise new parents need In brief: New parents are an extremely important, attractive opportunity for independent pharmacies. Build traffic and profits with this group by becoming ...
Why parents are an important segment for independent pharmacies
| Business and Operations
Target and serve parents of young patients to grow your business In brief: Households with children are a big opportunity for pharmacies. There are ~74 million children in the U.S. ...
Go beyond flu shots to serve all flu-related needs
| Pharmacy Marketing and Promotions
Be a full-service flu resource center In brief: Even though many people get flu shots, millions of people still get the flu each year For those getting the flu, be ...
Which of your patients most need a flu shot?
| Pharmacy Marketing and Promotions
Target high-risk populations in your vaccine marketing In brief: Yearly flu shots are recommended for almost everyone Being vaccinated for the flu is especially important for groups with specific risks ...
5 myths about flu shots
| Business and Operations
Bust these five myths about flu shots and grow your business In brief: The CDC recommends a flu shot for almost everyone, but less than 50% of Americans get one ...
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