Archives for topic: Pharmacy Marketing and Promotions

How to make your pharmacy’s front end profitable this summer

Show customers you have everything they need for summer In brief: After a spring to forget, people are longing for a fun summer Prominently promote summer basics like sunscreen and insect repellent Pair basics with complementary items Become your community’s go-to summer resource by encouraging customers to stock up on everything they will need at…

During uncertain times, communicate!

When in a crisis, communicate with customers. In brief: Because of COVID-19, many patients are scared, anxious and uncertain Even when juggling lots of responsibilities, during times of uncertainty, communication is critical Provide patients with basic, timely information Learn from pharmacies that are taking the lead to communicate with their customers In a crisis, don’t…

Expand drive-through, curbside pickup and home delivery

Without patients in your store, deliver even more. In brief: Because of COVID-19, many customers are seeking pickup and delivery options Drive-through, curbside and delivery options help protect your patients and staff Don’t just provide prescriptions; offer customers all of the products they need Shopping without going into a store To stay safe and stop…

Your pharmacy can help protect patients from HIV

Get prepped for PrEP In brief: PrEP (pre-exposure prophylaxis) medications help reduce the risk of getting HIV. More than 1 million Americans can benefit from PrEP meds — but most patients don’t get them Many insurance plans and state Medicaid programs cover PrEP Pharmacies can play an important role in helping patients get PrEP A…

Improving patient safety in independent pharmacies

Safe processes can differentiate your pharmacy In brief: Ensuring patient safety is always a top priority for any pharmacy. Leverage resources and assessments to help you identify areas of improvement. Constantly work to improve safety while differentiating in ways that matter to patients. 4 ideas for independent pharmacies 1. Continue to improve the safety you…

Thank your local doctors on National Doctor’s Day

Let doctors know how your pharmacy makes their lives easier In brief: National Doctors’ Day is Monday, March 30, 2020 Recognize and thank doctors in your community Let doctors know all your pharmacy does to make their lives easier National Doctors’ Day National Doctors’ Day is held each year on March 30. It is a…

Protect patients with prediabetes

What your pharmacy can do to prevent diabetes In brief: Diabetes and prediabetes are epidemics affecting 1 in 3 Americans Your pharmacy can help prevent prediabetes from developing into diabetes Learn how a pharmacy in Oklahoma is leading the way in assisting patients with diabetes On Diabetes Alert Day, March 24th, create awareness of how…

Independent pharmacy trends for 2020

The context and opportunities for independent pharmacy In brief: Pharmacy has evolved from filling prescriptions to broadly caring for patients The landscape for independent pharmacy is extremely challenging, which is unlikely to change But there are enormous opportunities to improve outcomes and quality of life and to lower costs Pursuing these opportunities requires creating the…

Turn local prescribers into your best referral source

Partner with providers to take your pharmacy to a new level In brief: Partnering with providers in your community is a key way to grow your business Prescribers may be receptive to hearing from you, since quality measures that pharmacists impact can affect their payment Target your outreach efforts and show your value Build relationships…

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