Archives for topic: Pharmacy Marketing and Promotions

Adapt your products, marketing and buying experience to changing demands In brief: The coronavirus pandemic is affecting buying habits well beyond a search for sanitizer Shoppers are changing what and how they buy For front-end sales to thrive, adapt products, marketing and shopping options The virus hit your pharmacy in multiple ways Immediate effects of…

Seize the moment as an opportunity to expand pharmacy’s scope of practice In brief: Pharmacists are trusted, engage frequently with patients, and are broadly accessible The value of pharmacists has increased during COVID-19 as the scope of practice has increased However, pharmacists still face significant limits on provider status The future of pharmacy depends on…

Your pharmacy can meet the need for immunizations, screenings, prescriptions and more In brief: The pandemic has disrupted healthcare for 76% of Americans Patients have cancelled appointments, delayed shots, skipped drug refills and lost insurance A campaign to “Stop Medical Distancing” encourages people to take care of themselves and see providers Highlight the healthcare services…

Prepare seniors for the upcoming flu season In brief: Patients 65 and older account for 57% of hospitalizations and 75% of deaths from seasonal flu While older patients often get a flu shot, this year poses more challenges Due to COVID-19, offering flexible flu shot options for older patients is important and requires preparing now…

Why your pharmacy needs a succession plan Owning an independent pharmacy business can be extremely rewarding, however down the road there may come a time when you find yourself in the position of wanting or needing to sell your business. Whether it is because of retirement or the wish to pursue other endeavors, it is…

Create a pharmacy that welcomes diverse patients and staff In brief: Communities across the U.S. are becoming more diverse To serve these communities, pharmacies must treat all individuals and staff with respect A success story in Washington, DC shows that when a pharmacy supports the diverse community, the community will support the pharmacy Diversity is…

COVID-19 adds new health needs for students, families, teachers In brief: Back-to-school preparations will be very different amid COVID-19 Help families with obvious needs related to COVID-19, like masks, wipes, hand sanitizer But don’t forget less obvious but very important back-to-school needs, like immunizations In 2020, nothing is normal Most years at back-to-school time, families…

Learn the telepharmacy basics and benefits In brief: Telepharmacy continues to take the spotlight as the industry looks for ways to mitigate the spread of COVID-19 and increase patient access to care. Estimated start-up costs for a telepharmacy could be anywhere between $75,000 to $150,000 less than a traditional pharmacy. Before you can pursue telepharmacy…

Focus on adherence, education and immunizations In brief: With all the attention on COVID-19, make sure to focus on patients with chronic diseases Multiple factors may keep these patients from taking their meds as prescribed Pharmacist intervention can improve adherence and other health measures Since February, COVID-19 has dominated the headlines, which will likely continue.…